Hi, Welcome back to the channel. There are 5 golden pages that turn the visitor into a customer, and there is one page always being ignored by most entrepreneurs. Indeed, it is the main turning key that makes your client buy your product or services.
The golden 5 pages you should include on your website are
Home
About us
Products
Gallery
Contact.
On your home page, it is an overview of your business and the first stop point before your client browsing every page of your website. You may probably follow one of the best practice of website design which is dividing the page into multiple sections and redirect them to the respective page.
So now, we would like you to take a look again on your home page.
Do you have at least a CALL-TO-ACTION button in each section?
If yes, then how about the section for the about of your business? Does it have it?
Or it is only 3 to 5 sentences?
If yes, congrats. You got it right. If no, you are making the same mistake as most of our clients, and you are losing a 60% chance to make your client buy your product or services.
What you can do to get this 60% chance?
Based on the behaviour of online buyers, when they are visiting your website for the 1st time, they will look at your product and the pricing first. If the product fits their needs, then they will start to learn about your business and start reading through your about section.
From this point, there is only one question in their mind.
Should I trust you?
They are new to your business, and they may never hear or hear once/twice in their life. So they will worry, whether they will get what they want after paying you.
So now, do you still think 3 to 5 sentences are sufficient for them to learn about your business and trust your business? Definitely no. As a result, they will hold their desire and close your website. You lost the customer just like that.
Yeah, just like that.
What are the contents you should include on your about section or about page?
Number 01: Testimonials and Awards
The testimonials here are not limited to your products but the general feedback from the clients on your company. Such as friendly and professional customer services, best technical support, quick responses and more.
The best way to present it is making up as a story. Start with how they find your company, the challenges they were facing at that time, how your company solves them, and end with their reviews.
In this way, you can help them feel and relate your product or solutions to their problem. Remember, it is your job to lead the customers to link your business with the benefits they can enjoy.
Number 02: Core values of your business
Inspire them with your value, especially how your business applied these value in quality control. With these core values, you can provoke the emotional desire of your customer and feel proud to be your customer.
Let us take an example. Apple claimed they are pushing themselves to execute the values of being environmentally friendly in every aspect of their business. So the first thing they did is to reduce the usage of paper throughout the packaging process. While you or anyone, as a customer, by buying their product, you contribute to the effort in saving the Earth, yet you still can enjoy a high-end quality product.
Number 03: Years of Experiences
Experiences always are the best social proof to convince a client to make a deal with you. Especially the experience that made you stand out from the competitors.
Number 04: Corporate Social Responsibility (CSR)
CSR work the same objective as the core values of your company. Mainly is to inspire them with your contribution to the community. Most clients feel good to choose your product or services as they understand this is the way for them to help the community, yet they can get what they want.
These non-product benefits are effective to build a good branding image for your company. With this information, your client will feel good and willing to have your product.
We understand not all business could afford the cost to execute their CSR. From here, you can replace it with the specific method you are using to solve the most challenges your clients are facing.
Visit our website to see how we present the information for the about page. If you need help on this, drop us a message through email or any social media channel. We will give you a free one-to-one 45 minutes consultation.
That's all for this article, and we hope this article gives you some idea of how to get an additional 60% chance to close a sale automatically with your website. Remember! The first action you should take to make some money online for your business is to hit the subscribe button and give us a like below this post.
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